Swapfiets
Improved site navigation
Swapfiets
Swapfiets, an Amsterdam-based company, provides a B2C bike subscription service across eight European countries.
I joined Swapfiets in 2023 as an intern and have since advanced to the role of UX Designer. At Swapfiets, I work alongside a passionate and supportive team of designers, collaborating with various departments to foster growth and development. My primary focus has been improving the website's user experience through close cooperation with the Marketing team and developers.
Resposibilities
UX research
Wire framing
Prototyping
A/B Testing
Project time
3 Sprints (6 weeks)
Redesign the site navigation to establish a clear hierarchy, providing users with an intuitive path and better information visibility.
Key Result: Improved navigation experience, measured by increased conversion rates.
Redesign the website's navigation to create a clear, intuitive path for users, enhancing the display of information and overall user experience.